Marketing with AI. Two newsletters, every week.
Real, practical AI for marketing. The tools, workflows and systems that get the work done. A deep-dive guide every Wednesday, the week's top AI news every Sunday. Read by 15,500+ marketers.
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The essays marketers
come back to
If you read three, read these.
Apr 29, 2026
The Marketer's Guide to Building an AI Marketing Team
One system. 38 specialists. Two expert advisors. Here's how to start building one yourself.
Feb 18, 2026
How to Get Started with Claude Cowork as a Marketer
Claude just went from thinking partner to doing partner.
May 13, 2026
The Marketer's Guide to Claude Design (The Getting Started Edition)
From the one foundational step to the on-brand campaign assets you can build once it's done.
Recent essays
The Marketer's Guide to Claude Code Goals and Loops
Tell Claude what finished actually means, then let it keep working until that's true. Meet /goal and /loop.
The Marketer's Guide to Context Windows
Why your AI gets worse the longer you work with it. The invisible limit no tool warns you about.
The Marketer's Guide to Working With GitHub
It sounds like a developer's tool. It's actually the shared home for your team's AI skills, playbooks and docs.
The Marketer's Guide to Building Your AI Content OS
One marketer, a focused set of AI specialists, and the personal operating system behind it all.
The Marketer's Guide to Claude Routines
The first automation that keeps working while your laptop sleeps, plus 7 Routines you can build this week.
The Marketer's Guide to Claude + Zapier
Connect Claude to 9,000+ apps and let it automate the work you shouldn't need to.
The Marketer's Guide to Web Scraping with Claude
Collect data from almost any website. Google Maps, LinkedIn, Reddit, competitor pages, no code required.
The Marketer's Guide to Claude Cowork Projects
Your AI finally remembers who you are. Here's how to set it up.
I help marketers get
more done with AI.
Robert Gillespie
25 years in marketing · Inc. columnist · 15,500+ readers
I've spent 25 years in marketing leading strategy, and the last few helping companies large and small actually put AI to work. It's why teams keep asking me back to run workshops around the world, why Inc. invited me to write on marketing with AI, and why thousands of marketers read me every week.
Each week I write up what's actually working, so you don't have to learn it the slow way.
- 2,150+ marketers trained on Claudein workshops and courses around the world, from solo marketers to enterprise teams at 55+ companies.
- Trusted by teams atAdobe, JP Morgan, O2, and The Chartered Institute of Marketing.
- Practitioner, not commentatoreverything I teach comes from workflows I run in my own business every week.
Want help putting
this to work?
People I've worked with
in person, online, and through my courses
I came in not sure what Claude could do beyond the chat mode I'd used in ChatGPT. But after I got to grips with Cowork, I left with three workflows I now use every week. Whatever corner of marketing you sit in, you'll walk away with things that genuinely fit how you work.
Nikki
Head of Marketing, SaaS
His marketing strategy and thought process was second to none. To this day, we're still executing the foundations he helped implement inside the business.
Gavin Speirs
CEO, Solutions Driven
His ability to distil my complex ideas into a compelling, straightforward narrative made a huge difference. Within months we saw significant growth in engagement from our ideal customers.
Kevin Austin
Founder & CEO, XLR8
I'd been treating Claude like a slightly better search engine. Robert showed me how to work with it properly, with files, context and connected tools, and my monthly report went from half a day to minutes.
Alison
Head of Marketing, Professional Services
Cowork was brand new to me. Robert gave us a clear way to structure everything. I went home, set it up that night, and had my campaign-brief workflow running by the end of that day.
Adrian
Brand Manager, Agency
He spent time upskilling the marketers in my team in AI, analytics and copywriting. Much of my success would not have been possible without Robert.
Gordon Cameron
Head of Marketing
Robert's AI Accelerator gave me the clarity and confidence to start using AI more effectively. His up-to-date knowledge and approach made all the difference.
Ashleigh Walker
Prospect 13
I left having built my first reusable Skill, a brand-voice checker I now run everything through.
Andrew
Content Marketing Manager, SaaS
Ready to make Claude your
team's unfair advantage?
Whether you're just getting started or ready to scale, let's have a conversation about what's possible.
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Every week.
Join 15,500+ marketers getting real, practical AI. The tools, workflows and systems that get the work done. A deep-dive guide every Wednesday, the news roundup every Sunday. Free, unsubscribe anytime.
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© 2026 Robert Gillespie